LeBron James has been getting some digital marketing advice

So we all know what happened last week.  LeBron James held his press conference and announced he was sucking the life out of his hometown going to play for the Miami Heat.  Some people freaked out. That same week his digital marketing went into a full court press.  He created a twitter account, @kingjames, a…

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The Knicks love LeBron, but do they LIKE him? Not really.

It’s the LeBron James extravaganza these days, with everyone vying for the chance to have him join their team.  There’s an entire section of ESPN dedicated to it, called The LeBron Tracker.  On the cab ride to my hotel the other day, they were running ads for “C’mon LeBron”, a movement trying to get people…

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