Tyler Durden’s take on mobile marketing #FightClub

By Jeff Hilimire | April 11, 2011 |

Ok, so maybe its not directly Tyler Durden’s (one of the greatest characters in movie history!) take on mobile marketing, but hey, I get points for including a Fight Club reference in my most recent MediaPost article right?! In the article, which I talk about the idea of mobile as a single-serve medium (in some…

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