I’ll know we’ve made it at Dragon Army when I go to the toy store and see our games dominating the shelves like this…

by Jeff Hilimire on April 29, 2014

5 4 3 2 1And that’s why I’ll keep this Plants vs. Zombies action figure on my desk. #thegoal

  • josh madison

    I’d love to read a blog post about how merchandising concerns play into game development at the conceptual level for you guys, not a lot of good examples out there.

  • http://www.jeffhilimire.com Jeff Hilimire

    Thanks for the note, Josh. I probably don’t have a post-worth of thoughts on that…yet :) We think about merchandising and IP licensing with each game concept we work on, so its always in our thoughts, but nothing formal at this point. Hopefully, more to come! And please share anything if you find it!

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