This one is so easy. Want to attract rockstar talent? Create a great company.
Ok, technically that is VERY hard to do, but the answer to how you attract great talent is to create a great business.
A second answer could be the best way to attract great talent is to already have great talent. Great attracts great. And great generally rejects not-great.
But you can’t fool great people…for long. If you start by trying to recruit great talent instead of starting with building a truly great business, then you’re setting yourself up for failure.
It’s that simple.
More blindposts if you’re interested.