This is the future. I’ve been waiting for this for five years. We will become the media and Refer.ly is a tiny peek at what that will look like.
Here’s a snippet from an article I was interviewed for back in 2010:
“Advertisers aren’t really giving incentives to Facebook users — and they should,” Hilimire said. “People are writing up movie reviews or posting links to their new Apple computer just for fun, but if companies start building this into their marketing programs by offering credit, discounts or free small gifts for sharing their thoughts, the impact could be huge.”
It’s coming.
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