Archive for April 2011
Sure, $100 for F’ing Smurfberries, sounds fair Apple, thanks
Ah, customer service. Ain’t it the best? So it turns out the Smurf Village iPad app was built with the basic premise that parents will download it so their kids could play it and then, when their parents aren’t looking, they will sell virtual goods for ridiculous amounts of money within the app and the…
Read MoreSocial media = awesomesauce #parksandrec
Social media can be so many things that I often have a hard time defining it when asked. It’s not a stand alone channel. It really should be something that permeates every marketing objective you have. There’s a scene in the greatest show on television, Parks and Recreation (what, you didn’t know it was the…
Read MoreWhy I’m falling back in love with the iPad
I’ve had an on and off again relationship with the iPad. I found myself loving it at first, then my interested waned off over time. It was easy for me to go a week without picking it up. And then I tried the Android-based Galaxy Tab. Really liked a lot of things about it, but…
Read MoreGo on, be a…badass honey badger?
So much for the Be a Tiger campaign. It’s time to go out and be a honey badger. And a badass one at that. PS – If I was starting a new university, I’d seriously give thought to making them the honey badgers.
Read MoreTomorrows brands can’t succeed with yesterday’s leadership
Last week I attended the Forrester Marketing Forum in San Francisco. I will be publishing a series of blogs with the insights I was exposed to during this fantastic two day event. If you haven’t been to one of these, I highly recommend it. During Chris Stutzman’s presentation, he laid out this quote: Tomorrows brands…
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