Two things I learned at the QR Code lunch/learn that @engauge hosted yesterday
DIG team members Stacy Cohen, Kathlene Hestir and Kaitlyn Dennihy hosted a QR Code lunch and learn yesterday for our clients. They rocked it, of course.
There were two specific things that I learned in that session. The first is the Google URL shortner, goo.gl, has the ability to generate unique QR codes by simply adding .qr to the end of the url.
Here is a shortened URL for my blog: http://goo.gl/LggfD. I added “.qr” to it and immediately this was generated:
That’s really cool.
Second thing I learned was about Twitter Moms. This influential group of mom bloggers have decided to create QR codes that can be put onto products that have their reviews. Brilliant. @adamnaideCNN and I turned to each other when we heard about this and immediately said, “Why didn’t WE think of that?”. I hope those ladies make a ton of money, its a great idea.
I am sure they rocked it! I wish I could have seen the presentation. QR barcodes are something I could research, learn about and discuss all the time. There are so many exciting opportunities to use barcodes to integrate multiple forms of media.
Did they include Stickybits in their presentation? Is anyone else having trouble with the 2.0 version? My Stickybits app has been quitting out ever since I updated to the new version. I am not sure if it is my iPhone 3Gs or the app causing the problem.
I’m so mad I missed this!! We’re just beginning to explore the opportunities that QR codes can offer, especially in the retail space. Super psyched about the goog.gl version – using it right now.
For anyone who missed it, the presentation is up on SlideShare, go check it out! https://www.slideshare.net/DIGengauge/qr-codes-its-hip-to-be-square-6004642
I am working on a campaign strategy right now where I am recommending the use of QR codes for a scavenger hunt. There are so many cool applications.
Very interesting! The last company that I worked for provided direct marketing services, including direct mail, print and mailing services. They just started doing personalized QR codes (with custom landing pages for each recipient). There are countless applications for QR codes. They were first in 1994 by a Toyota subsidiary Denso Wave primarily for parts tracking. I guess it took the prevalence of smartphones (with free downloadable readers like ScanLife) in the US for them to start emerging. I had a QR code on my business cards. I’m sure creative, smart folks (like in your example above) will make this technology more mainstream.