Archive for November 2010
Why I’m not worried about formal advocacy programs…
When I talk about my vision for the future in which “WE” become the media, where we are incented to create feedback and reviews so that our connections can hear from a “friend” about a given product or service, I often get back the same response: (and I quote from @TonyKinard) “To your point regarding…
Read MoreDebate: Is finding influencers really all that?
I’ve been debating people lately about this. To get a good discussion going, I am happy to take the contrary view and see where it goes. At this point, I’m not sold on the importance of influencers. My main premise is that right now, maybe 2% of companies are effectively leveraging social. But almost every…
Read MoreMy quick cinchy thoughts on Facebook Places and Deals
This is my first Cinch, which I describe as podcasts meet Twitter. Love your thoughts both on Cinch and also on where I see the location-based arena going now that Facebook has announced “Deal”s on top of Places.
Read MoreMy thoughts on the future of digital advertising
I was interviewed for Tech News Daily about the future of digital advertising. You can read the entire article here, but I pulled out the parts that I contributed to get thoughts/feedback. …. Unrealized power of digital marketing Jeff Hilimire, chief digital officer of advertising and marketing agency Engauge, agrees that companies aren’t pushing the…
Read MoreUpdate: LiveScribe pen after two weeks
Week 2 of using the Livescribe pen. In fact, I wrote this blog on Livescribe dot paper in hopes that I could have my handwriting transcribed to drop right into WordPress. The transcription worked pretty well, I probably spent 3 minutes editing and reformatting this, but that’s not too bad. I guess my n’s look…
Read More