Analyzing my blog to see what we like talking about, when and via what medium

by jeffhilimire on October 12, 2010

I did a little research over the weekend to rehash the blogs I’ve written over the past year that had the most views and comments, in hopes of finding some trends to determine what my readers you guys like to talk about most.  The more popular posts (again, from views and comments), are:

6 reasons I’m down on Foursquare (on a Friday)

If you’re tired of Facebook, you can always woof (this doesn’t technically count, a random site picked it up and sent a lot of traffic to it.  Too much of an aberration to count…on a Wednesday)

Thinking about getting an iPad? Read this first… (on a Saturday)

Why I’ll never have an office again (on a Wednesday)

DIG job opening (taken down as that position was filled…can’t find which day after I trashed it)

Engauge has a new Atlanta office (on a Monday)

12 keys to being excellent at anything (on a Monday)

I have seen the future of location-based apps, thanks to Tungle (on a Wednesday)

3 reasons check-in apps aren’t going to make it (on a Tuesday)

So what does this mean?

We like to talk about new technology and why we like/dislike it (the foursquare and iPad posts).

We like to talk about personal motivation and goals (the not having an office again and excellent posts).

We like to talk about some of the goings-on at Engauge and DIG (the new office and the DIG job opening).

Ok, so, new tech, personal motivations and goals, and Engaugy things.  Got it.

I also was interested to see which day might be better for conversations but its hard to say based on this.  Mondays and Wednesdays look popular, but I also probably post more on those days so not sure if that says anything.  Plus there’s a Saturday in there just to keep me on my toes.

As far as where most of the traffic comes from, it breaks down like this (first number is over the past year, second number is over the past 3 months):

RSS/direct – 29% | 26%

Twitter – 23% | 20%

Google/organic – 15% | 18%

Facebook – 11% | 17%

Linkedin – 3% | 3%

I’m not surprised my organic percentage has gone up.  That should happen over time and I like it being close to 20%.  The big shift is Facebook which jumped 6%.  This is definitely because I’ve been posting more to Facebook and over the past few months I’ve opened up my posts to allow for more whimsical updates, which my friends on Facebook are more likely to read (like this and this).

So that’s my quick analysis of what’s going on with my blog at this point in time.  Every few months I’ll do this.  The last time I analyzed my blog traffic the results were pretty different.

Until next time…

  • V. S. Hertzberg

    Jeff, I love your thoughtful posts, even though I’m not into digital marketing. Yet, I only get to you from fb. I suspect that if you posted more to fb your traffic from there would increase. Just sayin’…

    And, BTW, when I try to use DISQUS to comment by signing into fb, it shows an error accessing you. Don’t know if that’s a problem on your end, DISQUS’ end, or my end.

  • Mark

    Any thoughts on why your RSS and Twitter percentages have fallen?

  • http://www.jeffhilimire.com Jeff Hilimire

    It’s very unscientific but I think the combination of my SEO rankings improving and therefore increasing in percentage, and Facebook growing as a percentage because I’ve been posting more there, only really leaves RSS and Twitter to pull its percentages from.

    Overall traffic is up, so the # of clicks I get from RSS and Twitter is actually up, but as a percentage its down.

    Do you find me via RSS mostly, or Twitter?

Previous post:

Next post: