A quick rant: It’s not about the fan count…until it is

First, you need to focus on building an engaging, vibrant platform to interact with your customers.  Then you worry about the number of fans.

But its not the other way around.  History tells us that get-rich-quick schemes don’t last.  Throwing out an amazing deal to get people to sign up for an experience that sucks a$$ is lacking, that’s not a recipe for success.  That sucks and it doesn’t work.  So stop doing it.

If you have the engaging platform, if you’ve found a way to be genuine with your customers, then and only then it can be about the fan count.  Engagement first, fan count second.  Mix and repeat.

That’s all.