I have no clue how this happened

So we were grocery shopping the other day and my wife was looking for a card for someone for something (I’m not privy to such details…actually, I just forget such details).  She picked up a particular card and it was completely signed, by tons of people. I can’t for the life of me come up…

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Debate: the real definition of social

I’ve been locked in a debate with Joe Koufman and Raghu Kakarala for the past week on what exactly social media/networking is. It started by me claiming that video chat is inherently social.  Two (or more) people interacting over a digital medium (in this case video), to me is the epitome of “social”. Joe and…

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LeBron James has been getting some digital marketing advice

So we all know what happened last week.  LeBron James held his press conference and announced he was sucking the life out of his hometown going to play for the Miami Heat.  Some people freaked out. That same week his digital marketing went into a full court press.  He created a twitter account, @kingjames, a…

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Let’s talk location-based marketing

The most recent DIG:This podcast is up and its a conversation that we had with Pete Reilly on location-based marketing.  It’s such an interesting space and the conversation could have gone on for much longer. We’ll definitely have Pete on again because the location-based tools today (foursquare, gowalla, mytown, loopt, yelp, etc, etc, etc) continue…

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