Zynga and 7-11 have partnered for a fascinating new campaign. You can read more about it here, but the gist is:
The Buy, Earn, Play promotion will allow fans of the game to purchase items in participating 7-Eleven stores, containing a code for a free item. Some of the items you can purchase include Slurpees, ice cream, bottled water and more.
My question is, do you think this is a positive move or are we going to a place where everything we buy and everything we do is in some way connected to a gaming/social environment?