Debate: Social gaming is moving into the real world – is this a good thing?

by jeffhilimire on May 21, 2010

Zynga and 7-11 have partnered for a fascinating new campaign.  You can read more about it here, but the gist is:

The Buy, Earn, Play promotion will allow fans of the game to purchase items in participating 7-Eleven stores, containing a code for a free item. Some of the items you can purchase include Slurpees, ice cream, bottled water and more.

My question is, do you think this is a positive move or are we going to a place where everything we buy and everything we do is in some way connected to a gaming/social environment?

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Tagged as: 7-11, zynga

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  • http://www.concepthubinc.com sherry heyl

    It is the competition for our attention that is driving gaming. We are not only seeing this in commerce, but in education, entertainment, self-improvement, and I am sure we will see it more in news soon.

    Is it a positive move? Anything in the extreme is not good. If we get to the point where we cannot get interested in anything that does not have a game component, that will be very sad. But otherwise, I think adding game components to everything is a way to get people interested in brands, topics, shows, and ideas that they may have ignored otherwise.

  • http://www.jeffhilimire.com Jeff Hilimire

    Speaking of extreme, check this video out on where the future of gaming might take us: http://bit.ly/cZRwVX

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