Debate: Social gaming is moving into the real world – is this a good thing?
Zynga and 7-11 have partnered for a fascinating new campaign. You can read more about it here, but the gist is:
The Buy, Earn, Play promotion will allow fans of the game to purchase items in participating 7-Eleven stores, containing a code for a free item. Some of the items you can purchase include Slurpees, ice cream, bottled water and more.
My question is, do you think this is a positive move or are we going to a place where everything we buy and everything we do is in some way connected to a gaming/social environment?
It is the competition for our attention that is driving gaming. We are not only seeing this in commerce, but in education, entertainment, self-improvement, and I am sure we will see it more in news soon.
Is it a positive move? Anything in the extreme is not good. If we get to the point where we cannot get interested in anything that does not have a game component, that will be very sad. But otherwise, I think adding game components to everything is a way to get people interested in brands, topics, shows, and ideas that they may have ignored otherwise.
Speaking of extreme, check this video out on where the future of gaming might take us: https://bit.ly/cZRwVX