We spend a lot of time at DIG (Engauge’s Digital Innovation Group) talking about where the social voice — the Facebook statuses, Tweets, whatever MySpace calls their updates, etc — belongs. Should it reside only within the brand/company itself? Or should it be with an expert in social marketing who is trained on the brand (like an agency)?
While I obviously have my own opinions on the topic, I’d like to get your thoughts and see where the conversation goes. Having debated both sides of this issue, I’m looking forward to seeing how this develops because I’m still struggling to figure out where I will eventually land.