Huh, Facebook passing Google in search…game over?

by jeffhilimire on March 1, 2010

According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites.

via Facebook directs more online users than Google.

In case you missed this, thought I’d point out how massively HUGE this data is.  Social media has always been the best way to engage with customers, typically focusing on the end of the sales funnel.  If it starts encroaching on Google’s dominance over search…game over.

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Tagged as: compete, facebook, google, search

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  • timgoleman

    I don't think it's game over, I think this will push Google to be more innovative. Especially if they implement a social element into search. Time will tell. On a personal note, I don't really care for the search on Facebook. I prefer using Google. But, that's just my opinion.

  • Hyperbole Increases Pageviews

    Uhm, no. The article says that:

    “Using a SNAPSHOT of Web traffic from December, Compete found that 15 percent of traffic to major Web portals like Yahoo, MSN and AOL came from Facebook and MySpace. The lion's share of that traffic, 13 percent came from Facebook.

    Google was third with 7 percent, just behind e-commerce site eBay, which had 7.61 percent. MySpace was fourth with just under 2 percent.”

    So this is only traffic to AOL, Yahoo and MSN. Not exactly sites that people use Google to find.

    Plus, ebay also sent a higher percentage than Google. So are we to believe that ebay is going to kill Google as well?

    Critical thinking is your friend.

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