For start-ups, its the person not the idea that really counts

I’ve always believed that ideas are a dime a dozen, but what makes a start-up successful is the people behind it.  I’ll always invest in a person before an idea, and I apply that theory when evaluating companies for Shotput. Case in point, I had the great benefit of mentoring a young entrepreneur last year. …

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Debate: Twitter is not a social network

I think people have it all wrong about Twitter.  I really don’t think Twitter is any more a social network than email is or text messaging is.  The only difference between Twitter and those tools is that its wide open. I think a social “network” is something you enter into mutually with other people.  It’s…

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Guest blog on 1to1 marketing…or is it 1to1to…Many?

In my monthly column on 1to1 Media, I talk about an evolution that brands are starting to go through in the way they market to their customers. My belief is that we evolved from 1toMany to 1to1 Marketing, where we can have a direct, personalized interaction with a customer rather than just blast broadcasting.  But…

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