Comments on: 3 trends that will shape the digital world over the next decade http://jeffhilimire.com/2009/08/3-trends-that-will-shape-the-digital-world-over-the-next-decade/ A blog about entrepreneurship, leadership, digital marketing, random stuff...lifestreamy. My personal thoughts. Tue, 07 Feb 2012 17:08:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bob Williams http://jeffhilimire.com/2009/08/3-trends-that-will-shape-the-digital-world-over-the-next-decade/comment-page-1/#comment-211 Bob Williams Thu, 20 Aug 2009 07:08:24 +0000 http://jeffhilimire.com/?p=437#comment-211 Jeff,<br><br>I would also expect to see some innovation around electronic payments. Something similar to a PayPal like profile that houses multiple types of vehicles such as debit, credit, or deferred payments into a single number. <br><br>-Bob Jeff,

I would also expect to see some innovation around electronic payments. Something similar to a PayPal like profile that houses multiple types of vehicles such as debit, credit, or deferred payments into a single number.

-Bob

]]> By: Kevin Vogelsang http://jeffhilimire.com/2009/08/3-trends-that-will-shape-the-digital-world-over-the-next-decade/comment-page-1/#comment-210 Kevin Vogelsang Thu, 20 Aug 2009 06:26:00 +0000 http://jeffhilimire.com/?p=437#comment-210 That does make more sense. And I think that will be more possible as the number of content creators continues to expand and contextual analysis gets better.<br>I had previously thought more about the role of social networks in providing the social e-commerce experience, and I am more skeptical of success from that angle. That does make more sense. And I think that will be more possible as the number of content creators continues to expand and contextual analysis gets better.
I had previously thought more about the role of social networks in providing the social e-commerce experience, and I am more skeptical of success from that angle.

]]> By: Jeff Hilimire http://jeffhilimire.com/2009/08/3-trends-that-will-shape-the-digital-world-over-the-next-decade/comment-page-1/#comment-209 Jeff Hilimire Thu, 20 Aug 2009 05:36:28 +0000 http://jeffhilimire.com/?p=437#comment-209 Looking forward to reading your future blog on the topic. <br><br>For me the intersection of social and e-commerce comes when people become the sales channels for products. If I see a movie and write a review on my blog, and 5 of my friends buy tickets by clicking through from my site, I get revenue from that. And my friends get a review they can trust vs. some random person's review. There's no reason I need to see an ad to tell me how great a car is. Chances are I know someone who is driving that car and THEY should be telling me if its a great purchase or not. <br><br>That's the intersection I'm talking about and yes, we are very far from it. Looking forward to reading your future blog on the topic.

For me the intersection of social and e-commerce comes when people become the sales channels for products. If I see a movie and write a review on my blog, and 5 of my friends buy tickets by clicking through from my site, I get revenue from that. And my friends get a review they can trust vs. some random person's review. There's no reason I need to see an ad to tell me how great a car is. Chances are I know someone who is driving that car and THEY should be telling me if its a great purchase or not.

That's the intersection I'm talking about and yes, we are very far from it.

]]> By: Jeff Hilimire http://jeffhilimire.com/2009/08/3-trends-that-will-shape-the-digital-world-over-the-next-decade/comment-page-1/#comment-207 Jeff Hilimire Thu, 20 Aug 2009 05:32:55 +0000 http://jeffhilimire.com/?p=437#comment-207 Right on Steven. And nice Posterous site, pretty much assuring me you know what you're talking about ;) Right on Steven. And nice Posterous site, pretty much assuring me you know what you're talking about ;)

]]> By: Jeff Hilimire http://jeffhilimire.com/2009/08/3-trends-that-will-shape-the-digital-world-over-the-next-decade/comment-page-1/#comment-206 Jeff Hilimire Thu, 20 Aug 2009 05:31:00 +0000 http://jeffhilimire.com/?p=437#comment-206 I feel like we're not even approaching the teenage years of social commerce yet. I personally think there is almost zero innovation on this point, especially from Amazon whom I expect will take a giant leap into it by either forging a tight partnership with Facebook or attempting to buy and grow their own social community (will be a mistake if so). <br><br>Love your last point and I know you're betting on that one ;) I feel like we're not even approaching the teenage years of social commerce yet. I personally think there is almost zero innovation on this point, especially from Amazon whom I expect will take a giant leap into it by either forging a tight partnership with Facebook or attempting to buy and grow their own social community (will be a mistake if so).

Love your last point and I know you're betting on that one ;)

]]> By: Jeff Hilimire http://jeffhilimire.com/2009/08/3-trends-that-will-shape-the-digital-world-over-the-next-decade/comment-page-1/#comment-205 Jeff Hilimire Thu, 20 Aug 2009 05:25:41 +0000 http://jeffhilimire.com/?p=437#comment-205 Spot on, too much emphasis on the sexy Facebook and iPhone ideas. Not enough (barely any) thoughts and strategy around the adult professionals. Is that because the folks spending money on emerging media are the B2C companies, or because agencies and marketing partners are only pitching those concepts to the B2C companies because we think they're the only ones with the appetite for it? My guess is a little bit of both. Self fulfilling prophesy? Spot on, too much emphasis on the sexy Facebook and iPhone ideas. Not enough (barely any) thoughts and strategy around the adult professionals. Is that because the folks spending money on emerging media are the B2C companies, or because agencies and marketing partners are only pitching those concepts to the B2C companies because we think they're the only ones with the appetite for it? My guess is a little bit of both. Self fulfilling prophesy?

]]> By: Jeff Hilimire http://jeffhilimire.com/2009/08/3-trends-that-will-shape-the-digital-world-over-the-next-decade/comment-page-1/#comment-204 Jeff Hilimire Thu, 20 Aug 2009 05:23:01 +0000 http://jeffhilimire.com/?p=437#comment-204 Yep. Once that happens I can imagine everything changes. Of course we get a glimpse of the future looking at Asia and even Europe. Pretty cool stuff. Yep. Once that happens I can imagine everything changes. Of course we get a glimpse of the future looking at Asia and even Europe. Pretty cool stuff.

]]> By: Kevin Vogelsang http://jeffhilimire.com/2009/08/3-trends-that-will-shape-the-digital-world-over-the-next-decade/comment-page-1/#comment-208 Kevin Vogelsang Thu, 20 Aug 2009 03:32:51 +0000 http://jeffhilimire.com/?p=437#comment-208 It's only a matter of time for #1. The carriers' resistance can't last, and we'll soon enjoy a greater diversity of mobile products that will be very exciting.<br><br>The current tools are difficult for implementing #2 effectively: the mainstream online social experience doesn't provide an environment that allows natural, unobtrusive interaction with brands. However, I believe the trend towards virtual worlds allows an avenue to change this, although not quite mainstream yet.<br><br>With regard to #3, individual humans will always be much better at interacting with other individuals in the online social world than organizations. It's more natural and comfortable. People don't want to be sold to, particularly in social settings. Some companies have done a good job overcoming this with very friendly social media campaigns, but at the end of the day companies are pushing their own products, not the best product for the consumer. <br>The best way to deal with the vast amount of information surrounding products and services is to go to someone who has expertise that you trust.<br><br>I think these trends are spot on and will occur and be extremely significant for the digital space. The question is the time frame. Thinking back 5 years, for instance, Facebook was just getting started. It has sense nearly taken over the world. Technology development almost universally tends to accelerate, so we should probably look for even greater changes.<br><br> With that in mind, I think the case for #1 is the strongest as far as the 10 year time frame. It isn't about phone technology, but extremely pervasive and available wireless data transfer that any 3rd party device can use. I think the other 2 will be defining for a shorter time frame, but will lead to/be a part of very significant trends, but maybe this is splitting hairs. <br><br>This is an important question, and I'm actually planning to post some thoughts on the future of the web very soon. It's only a matter of time for #1. The carriers' resistance can't last, and we'll soon enjoy a greater diversity of mobile products that will be very exciting.

The current tools are difficult for implementing #2 effectively: the mainstream online social experience doesn't provide an environment that allows natural, unobtrusive interaction with brands. However, I believe the trend towards virtual worlds allows an avenue to change this, although not quite mainstream yet.

With regard to #3, individual humans will always be much better at interacting with other individuals in the online social world than organizations. It's more natural and comfortable. People don't want to be sold to, particularly in social settings. Some companies have done a good job overcoming this with very friendly social media campaigns, but at the end of the day companies are pushing their own products, not the best product for the consumer.
The best way to deal with the vast amount of information surrounding products and services is to go to someone who has expertise that you trust.

I think these trends are spot on and will occur and be extremely significant for the digital space. The question is the time frame. Thinking back 5 years, for instance, Facebook was just getting started. It has sense nearly taken over the world. Technology development almost universally tends to accelerate, so we should probably look for even greater changes.

With that in mind, I think the case for #1 is the strongest as far as the 10 year time frame. It isn't about phone technology, but extremely pervasive and available wireless data transfer that any 3rd party device can use. I think the other 2 will be defining for a shorter time frame, but will lead to/be a part of very significant trends, but maybe this is splitting hairs.

This is an important question, and I'm actually planning to post some thoughts on the future of the web very soon.

]]> By: bob_williams http://jeffhilimire.com/2009/08/3-trends-that-will-shape-the-digital-world-over-the-next-decade/comment-page-1/#comment-85 bob_williams Thu, 20 Aug 2009 00:08:24 +0000 http://jeffhilimire.com/?p=437#comment-85 Jeff,<br><br>I would also expect to see some innovation around electronic payments. Something similar to a PayPal like profile that houses multiple types of vehicles such as debit, credit, or deferred payments into a single number. <br><br>-Bob Jeff,

I would also expect to see some innovation around electronic payments. Something similar to a PayPal like profile that houses multiple types of vehicles such as debit, credit, or deferred payments into a single number.

-Bob

]]> By: Kevin Vogelsang http://jeffhilimire.com/2009/08/3-trends-that-will-shape-the-digital-world-over-the-next-decade/comment-page-1/#comment-84 Kevin Vogelsang Wed, 19 Aug 2009 23:26:00 +0000 http://jeffhilimire.com/?p=437#comment-84 That does make more sense. And I think that will be more possible as the number of content creators continues to expand and contextual analysis gets better.<br>I had previously thought more about the role of social networks in providing the social e-commerce experience, and I am more skeptical of success from that angle. That does make more sense. And I think that will be more possible as the number of content creators continues to expand and contextual analysis gets better.
I had previously thought more about the role of social networks in providing the social e-commerce experience, and I am more skeptical of success from that angle.

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