Comments on: Measure or Die http://jeffhilimire.com/2009/04/measure-or-die/ My professional blog. Topics likely to include social, tech, media, and entrepreneurship. Tue, 09 Mar 2010 22:29:47 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Johan Grundin http://jeffhilimire.com/2009/04/measure-or-die/comment-page-1/#comment-51 Johan Grundin Thu, 21 May 2009 10:29:37 +0000 http://jeffhilimire.com/?p=257#comment-51 Jeff, we launched our newsroom aiming to be even more transparent than in the past (saab.com/newsroom). Links to enthusiast sites, social media, etc. Through Google Analytics we get good insights as to where people are coming from and how they interact with the site. Naturally we monitor the movement and interaction in order to develop the site, making it more interesting and approachable for our visitors. 10K visitors in 10 days, will keep media links and social posts fresh in order to keep new inflow to and returning of traffic to the site. Jeff, we launched our newsroom aiming to be even more transparent than in the past (saab.com/newsroom). Links to enthusiast sites, social media, etc. Through Google Analytics we get good insights as to where people are coming from and how they interact with the site. Naturally we monitor the movement and interaction in order to develop the site, making it more interesting and approachable for our visitors. 10K visitors in 10 days, will keep media links and social posts fresh in order to keep new inflow to and returning of traffic to the site.

]]> By: Johan Grundin http://jeffhilimire.com/2009/04/measure-or-die/comment-page-1/#comment-50 Johan Grundin Wed, 20 May 2009 20:37:44 +0000 http://jeffhilimire.com/?p=257#comment-50 Jeff, we launched our newsroom aiming to be even more transparent than in the past (saab.com/newsroom). Links to enthusiast sites, social media, etc. Through Google Analytics we get good insights as to where people are coming from and how they interact with the site. Naturally we monitor the movement and interaction in order to develop the site, making it more interesting and approachable for our visitors. 10K visitors in 10 days, will keep media links and social posts fresh in order to keep new inflow to and returning of traffic to the site. Jeff, we launched our newsroom aiming to be even more transparent than in the past (saab.com/newsroom). Links to enthusiast sites, social media, etc. Through Google Analytics we get good insights as to where people are coming from and how they interact with the site. Naturally we monitor the movement and interaction in order to develop the site, making it more interesting and approachable for our visitors. 10K visitors in 10 days, will keep media links and social posts fresh in order to keep new inflow to and returning of traffic to the site.

]]> By: Jeff Hilimire http://jeffhilimire.com/2009/04/measure-or-die/comment-page-1/#comment-49 Jeff Hilimire Tue, 19 May 2009 19:32:51 +0000 http://jeffhilimire.com/?p=257#comment-49 Love to hear more of the results if you could send them to me, working on a new version of the Twitter presentation I recently gave and some good case studies are hard to come by. Love to hear more of the results if you could send them to me, working on a new version of the Twitter presentation I recently gave and some good case studies are hard to come by.

]]> By: jhaynie http://jeffhilimire.com/2009/04/measure-or-die/comment-page-1/#comment-46 jhaynie Wed, 13 May 2009 02:08:07 +0000 http://jeffhilimire.com/?p=257#comment-46 We are tracking these metrics very closely and we're actually finding more and more impact from social media metrics and interesting engagement trends.<br><br>For example, we did an experiment last month where we tracked just one tweet we had made (corporately) and we were able to directly measure the count to around 5K people via retweets of that one tweet.<br><br>We're also developing several tools and measurement vehicles and working with an outside agency to help us with these efforts. We are tracking these metrics very closely and we're actually finding more and more impact from social media metrics and interesting engagement trends.

For example, we did an experiment last month where we tracked just one tweet we had made (corporately) and we were able to directly measure the count to around 5K people via retweets of that one tweet.

We're also developing several tools and measurement vehicles and working with an outside agency to help us with these efforts.

]]> By: Joe Koufman http://jeffhilimire.com/2009/04/measure-or-die/comment-page-1/#comment-45 Joe Koufman Mon, 27 Apr 2009 01:09:34 +0000 http://jeffhilimire.com/?p=257#comment-45 Good measurement resources here:<br><a href="http://measurementcamp.wikidot.com/tools-for-measurement" rel="nofollow">http://measurementcamp.wikidot.com/tools-for-me...</a> Good measurement resources here:
http://measurementcamp.wikidot.com/tools-for-me...

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