http://jeffhilimire.com/2009/03/bravo-skittles-bravo/ A blog about entrepreneurship, leadership, digital marketing, random stuff...lifestreamy. My personal thoughts. Thu, 17 May 2012 12:26:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://jeffhilimire.com/2009/03/bravo-skittles-bravo/comment-page-1/#comment-31 Johan Grundin Mon, 02 Mar 2009 20:58:20 +0000 http://jeffhilimire.com/?p=191#comment-31 Jeff, I think it is a great approach for a brand like Skittles! Interesting to see how a brand manager would be daring enough to let go of the one thing that the brand can control, its own domain... I like the many "embedded applications" - using social media and wiki is very clever. I gotta tell you, I have done my own fair share of thinking just how far one can go to let go of the strings online... In the current auto industry environment one must be daring and especially as a small brand. I can just say as much as be on the look out for Saab in the next few months. We are building a movement by just interacting with the enthusiasts already out there on sites such as saabsunited.com, turbonines.com and the many Facebook sites. The latest add to be totally transparent as a company is the cause started at Facebook - seek up "Join the Saab Movement" and enroll. Best, Johan Jeff, I think it is a great approach for a brand like Skittles! Interesting to see how a brand manager would be daring enough to let go of the one thing that the brand can control, its own domain… I like the many “embedded applications” – using social media and wiki is very clever. I gotta tell you, I have done my own fair share of thinking just how far one can go to let go of the strings online… In the current auto industry environment one must be daring and especially as a small brand. I can just say as much as be on the look out for Saab in the next few months. We are building a movement by just interacting with the enthusiasts already out there on sites such as saabsunited.com, turbonines.com and the many Facebook sites. The latest add to be totally transparent as a company is the cause started at Facebook – seek up “Join the Saab Movement” and enroll. Best, Johan

]]> http://jeffhilimire.com/2009/03/bravo-skittles-bravo/comment-page-1/#comment-904 Johan Grundin Mon, 02 Mar 2009 20:58:00 +0000 http://jeffhilimire.com/?p=191#comment-904 Jeff, I think it is a great approach for a brand like Skittles! Interesting to see how a brand manager would be daring enough to let go of the one thing that the brand can control, its own domain... I like the many "embedded applications" - using social media and wiki is very clever. I gotta tell you, I have done my own fair share of thinking just how far one can go to let go of the strings online... In the current auto industry environment one must be daring and especially as a small brand. I can just say as much as be on the look out for Saab in the next few months. We are building a movement by just interacting with the enthusiasts already out there on sites such as saabsunited.com, turbonines.com and the many Facebook sites. The latest add to be totally transparent as a company is the cause started at Facebook - seek up "Join the Saab Movement" and enroll. Best, Johan Jeff, I think it is a great approach for a brand like Skittles! Interesting to see how a brand manager would be daring enough to let go of the one thing that the brand can control, its own domain… I like the many “embedded applications” – using social media and wiki is very clever. I gotta tell you, I have done my own fair share of thinking just how far one can go to let go of the strings online… In the current auto industry environment one must be daring and especially as a small brand. I can just say as much as be on the look out for Saab in the next few months. We are building a movement by just interacting with the enthusiasts already out there on sites such as saabsunited.com, turbonines.com and the many Facebook sites. The latest add to be totally transparent as a company is the cause started at Facebook – seek up “Join the Saab Movement” and enroll. Best, Johan

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