http://jeffhilimire.com/2009/01/why-subservient-chickent-put-a-four-year-hiatus-on-social-marketing/ A blog about entrepreneurship, leadership, digital marketing, random stuff...lifestreamy. My personal thoughts. Tue, 07 Feb 2012 17:08:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://jeffhilimire.com/2009/01/why-subservient-chickent-put-a-four-year-hiatus-on-social-marketing/comment-page-1/#comment-17 Drew Feldman Tue, 03 Feb 2009 17:56:47 +0000 http://jeffhilimire.com/?p=22#comment-17 Great post on what is sure to become a viral marketing case study. This is just another battle in the marketing war between building brand equity and measurable results. Of course, there is no reason why both can't go hand-in-hand. But there is certainly a place in some companies budgets for brand-building tactics. I may not have bought any more chicken sandwiches after the subservient chicken craze, but any time I think of a chicken sandwich, Burger King is the first thing that comes to mind. They've occupied that space in my brain. And I'm more likely to talk about Burger King or visit Burger King if that memory cue is triggered. So it was a success in a way that really can't be measured. Great post on what is sure to become a viral marketing case study. This is just another battle in the marketing war between building brand equity and measurable results. Of course, there is no reason why both can’t go hand-in-hand. But there is certainly a place in some companies budgets for brand-building tactics. I may not have bought any more chicken sandwiches after the subservient chicken craze, but any time I think of a chicken sandwich, Burger King is the first thing that comes to mind. They’ve occupied that space in my brain. And I’m more likely to talk about Burger King or visit Burger King if that memory cue is triggered. So it was a success in a way that really can’t be measured.

]]> http://jeffhilimire.com/2009/01/why-subservient-chickent-put-a-four-year-hiatus-on-social-marketing/comment-page-1/#comment-890 Drew Feldman Tue, 03 Feb 2009 17:56:00 +0000 http://jeffhilimire.com/?p=22#comment-890 Great post on what is sure to become a viral marketing case study. This is just another battle in the marketing war between building brand equity and measurable results. Of course, there is no reason why both can't go hand-in-hand. But there is certainly a place in some companies budgets for brand-building tactics. I may not have bought any more chicken sandwiches after the subservient chicken craze, but any time I think of a chicken sandwich, Burger King is the first thing that comes to mind. They've occupied that space in my brain. And I'm more likely to talk about Burger King or visit Burger King if that memory cue is triggered. So it was a success in a way that really can't be measured. Great post on what is sure to become a viral marketing case study. This is just another battle in the marketing war between building brand equity and measurable results. Of course, there is no reason why both can’t go hand-in-hand. But there is certainly a place in some companies budgets for brand-building tactics. I may not have bought any more chicken sandwiches after the subservient chicken craze, but any time I think of a chicken sandwich, Burger King is the first thing that comes to mind. They’ve occupied that space in my brain. And I’m more likely to talk about Burger King or visit Burger King if that memory cue is triggered. So it was a success in a way that really can’t be measured.

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